During 8-11 September 2017, the MAZE festival took place in the Italian city of Turin – the first-of-its-kind festival devoted entirely to Streetculture – dedicated to the contemporary expression of urban culture and hosting various exhibitions, conferences, parades, workshops, performances, and shows.
The fashion dimension of the festival took part on its first day, beginning with a talk hosted by Domenico Romeo, street artist and creative director of the renowned streetwear brand Off White, and Mattia Ruffolo of Vice I-D Italia, a leader in the street fashion and lifestyle industry.
This was followed with Holyland Civilians fashion show. We were invited as special guests to present a wider version of our debut collection. It was HOLY!
Next on the catwalk were various other brands exhibiting during the festival, including big international brands like Row, Fred Perry, Kappa, Superga, K-Way, and New Era, and some Italian brands such as If Bags, Bad Deal, Dena lab, Nilox, and Overdrive.
Franco Pagetti, photojournalist and Vogue Italia and Vogue Man photographer, along with heads of the Condé Nast group as well as of the Dolce & Gabbana Fall-Winter 2016-2017 campaign, took part in a lecture, co-presented by the European Institute of Design, on the ethics of photography in fashion and in modern culture.
Carlo Rivetti, president of Stone Island – one of the most influential and innovative brands in the international fashion environment – hosted an exclusive by-invitation-only meeting reserved for buyers and press discussing the experience and vision of contemporary fashion.
Other street dancers & artists that took part in the festival include:
Mufasa (Paris), Jimmy Yudat (Paris), Marcyo Ratinho (Lisbon), B.B.oy Kacyo (Italy), B.Boy Movybube (Italy) and Crazy Legs – a special guest from NYC.
Dj Leva57's, one of the most renowned DJs on the international hip hop scene also took part, including Dutch songwriter Nazari.